In the first vital weeks of the primary season, candidates will be wooing a population that is more diverse, more urban and much bigger than they have in the past. That's thanks to California.
Loans of less than $10,000 with rates of over 100% have swelled to nearly 1/3 of California's non-bank consumer lending market. Consumer advocates say that lenders are profiting off of borrowers' desperation or lack of financial sophistication.