Mulberry’s Market kicked off 2024 with a brand new app for online ordering. Available in the Apple App Store or Google Play by searching “Mulberry’s Market,” the app allows those in search of coffee, sandwiches and more to avoid standing in line.
“We launched online ordering in 2020 in the early days of the pandemic, mostly to help ease congestion in the store and give an option to people who didn’t want to be around a lot of people in a line,” said Sal Viveros, Mulberry’s Market’s COO. “Customers ended up really liking it, but the system we set up had some limitations and people were starting to have problems accessing it in the fall and early winter. We’ve had lots of people asking us if we were ever going to get an app, so we decided to go for it.”
Mulberry’s is still working out the kinks in the new system and learning the best ways to customize it. “For a little while, we couldn’t figure out how people could order for a future date and time, which is really important for the high school students,” explained Sal. “They often order before school even starts but they don’t want us to actually make their sandwich until 1:00 pm. Anyway, we had to learn, and show the students, how you have to put your finger on the time and hold it, and then you can scroll down to select a time in the future. Once I showed one student, suddenly they all figured it out.”
Another change from the previous system is that customers now add their special instructions (crispy bacon, very light on the mayo, etc.) at the end in one comment box, versus being able to add comments individually to each item. And the payment choices are evolving. Mulberry’s is working with the development company to find a way to save a credit card number within the app so that you don’t have to type out the full number each time. That’s currently not available, but there is an easy option to pay via Apple Pay if you’re using an Apple device and have Apple Pay enabled.
Despite the learning curve, Sal is very optimistic that the app will be a big benefit to Mulberry’s customers. “So far, it seems like people are already liking the app and we’re committed to continuing to improve it. I hope people will let us know what features they’d like to see down the road and how we can streamline the process to make it as easy as possible.”