When I was growing up, my dad was the mayor (twice!) of my hometown of Palos Verdes and a small business owner. He always talked about the importance of being involved in your community and supporting local shops. At the time, it sounded a bit like the grown-ups in ‘Snoopy’—wah, wah, wah! But clearly it stuck, because here I am now: a small business owner in one of the most charming of neighborhoods, Rockridge.
[SPONSORED]
Market is owned and operated by Piedmont resident Jennifer Rego
Your neighbor boutique that serves local with global designers
Located at 5914 College Avenue in Oakland
As we kick off the holiday season, I’d love to share a few of my favorite spots along College Ave. for holiday styling, gifts, and everyday cheer.
1. Market Oakland | Holiday styling made simple
5914 College Ave., Oakland insta: market_oakland
Since opening Market, one of the greatest joys has been meeting so many dynamic women who want to look good, simplify their closets, and add a few pieces that pull everything together. We love working with what you already have, whether that’s building an outfit around a beloved sweater or helping you find one great dress that can take you to multiple festivities. A beautiful pair of trousers, a statement knit, or a versatile dress can become the foundation of a stress-free holiday capsule. A little pre-planning goes a long way—fighting with your closet is never fun! Styling women to feel confident and comfortable is what we do best.
2. Veranda | The perfect home decor gem
5931 College Ave.
If you haven’t visited Veranda yet, it’s a must. Anthony and Matthew have created the sweetest jewel box of a shop filled with home decor, stationary, candles, dishes, and countless treasures perfect for gifting. Every corner feels thoughtful and beautifully curated. And their wrapping? Absolute perfection. Truly special and a total game-changer during a busy holiday season.
3. Xocolate & Confections | Edible works of art
5854 College Ave.
A short stroll down the avenue, you’ll find Xocolate & Confections. Their chocolates look like tiny pieces of art, and even their window display is a masterpiece. If you need a host gift, a stocking stuffer, or simply a moment of personal indulgence, this spot is a must.
4. Mercy Vintage | A bar-setting vintage destination
5505 College Ave.
College Ave. is known for its vintage scene, and Mercy Vintage sets the bar high. Their new shop is a beautifully curated mix of distressed Levi’s, unique designer finds, and unexpected couture. Whether you’re hunting for a special piece or just browsing for inspiration, there’s magic in every corner.
5. Bella Vita | A longtime College Ave. treasure
5511 College Ave.
Jennifer at Bella Vita has been a fixture on College for years, consistently offering an incredible assortment of children’s clothes, gifts, toys, and whimsical finds. It’s the perfect place to check off multiple people on your holiday list.
I’ve had the pleasure of getting to know all these owners, and they’re a truly special group who bring heart, creativity, and community to Rockridge. For this article I could only highlight a few, but the truth is: everyone on College Ave. brings something wonderful. And don’t get me started on the food—delicious.
SPECIAL HOLIDAY PROMOTION
Visit Market and mention this article to receive 20% off one full-priced item in the store.
Expires 12/21/25
Hope to see you at Market and on College Ave. this season. Please let me know how I can help you look and feel your best!
Market is a contemporary fashion destination created to empower women to feel their best while doing remarkable things in their lives. Our mission is to curate an exceptional shopping experience by introducing emerging designers alongside established and beloved names in fashion. Our brands include: Hunter Bell, Rails, Figue, Raquel Allegra, Citizens of Humanity, Agolde, ATM, ASKKNY, Lingua FrancaRe/Done, Essentiel Antwerp, SPRWMN, Ossa, Thatch Jewelry and more. At Market, we believe in creating a space where women can discover fashion that not only enhances their style but also complements the incredible things they do every day.
Insta: market_oakland
Monday: Closed for private appointment | Tuesday-Saturday: 11:30-5:30 | Sunday: 12-4:30 jennifer@themarketoakland.com | 415.606.2310 | www.themarketoakland.com
5914 College Ave., Oakland